Book Design
Wishlist
In creating the concept book for the Kobe-based children’s brand "familiar," we were tasked with synthesizing a 75-year corporate legacy into a definitive vision for the brand’s future.
To allow even children to experience the world of familiar intuitively, the book is organized into eleven universal themes—including eat, music, and art. By translating abstract philosophies into a vivid visual narrative, we moved beyond mere explanation to create an immersive experience. This volume stands as a testament to the brand's evolving spirit, firmly rooted in its historical context yet oriented toward the next generation.
Client
familiar
Category
Tamotsu Yagi Design
Duration
1 Year
Year
2022
CONCEPT&DESIGN
In creating the concept book for the Kobe-based children’s brand "familiar," we were tasked with synthesizing a 75-year corporate legacy into a definitive vision for the brand’s future.
To allow even children to experience the world of familiar intuitively, the book is organized into eleven universal themes—including eat, music, and art. By translating abstract philosophies into a vivid visual narrative, we moved beyond mere explanation to create an immersive experience. This volume stands as a testament to the brand's evolving spirit, firmly rooted in its historical context yet oriented toward the next generation.
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