Book Design
Wishlist
Rooted in seventy-five years of accumulated heritage as an unwavering foundation to deeply interpret the historical context and define the brand’s evolving spirit and worldview for the next generation.
Year
2022
Client
familiar
Direction
Tamotsu Yagi Design
Product Duration
1 Year
CONCEPT&DESIGN
In creating the concept book for the Kobe-based children’s brand "familiar," we were tasked with synthesizing a 75-year corporate legacy into a definitive vision for the brand’s future.
To allow even children to experience the world of familiar intuitively, the book is organized into eleven universal themes—including eat, music, and art. By translating abstract philosophies into a vivid visual narrative, we moved beyond mere explanation to create an immersive experience. This volume stands as a testament to the brand's evolving spirit, firmly rooted in its historical context yet oriented toward the next generation.
