Branding / Package Design
nijiri
Urban Japanese tea infused with LA street culture.
The design of the brand identity for a launch in LA, aimed at differentiating the brand from the numerous tea brands available. To achieve this, the identity incorporates the playful and urban spirit of the owner, creating a design that appeals to both LA and Japanese audiences. A compelling identity was proposed to resonate with users in both regions.
Client
Bringer club.inc
Category
Corporate Identity / Logo
Duration
3 Months
Year
2023
MISSION
To convey playfulness and an urban vibe, the key visual was created using the "Knolling" technique. Curved tea leaves were carefully arranged and paired with a vibrant color palette, resulting in a dynamic and memorable identity. The design avoids being overly mature, appealing to the young, street-culture-loving target audience.
nijiri Instagram
External link
