Exhibition Design / Catalog Design
Jean Prouvé
Conceptualized and designed the exhibition layout, posters, catalogs, logo, and key visuals for the exhibition at the Museum of Contemporary Art Tokyo (MOT). Optimized the two-floor space to enhance visitor flow, contributing to a total attendance of over 60,000.
Year
2022
Client
MUSEUM OF CONTEMPORARY ART TOKYO
Direction
Tamotsu Yagi Design
Product Duration
1 Year
DESIGN
The core of this project was to re-interpret the historical context of French architect Jean Prouvé and present his work through a contemporary lens. At the heart of the exhibition design was a unique color palette based on archival materials from "Ateliers Jean Prouvé," preserved by Vitra. By exercising meticulous image control across everything from the spatial layout to print media and PR visuals, I created a seamless and consistent exhibition experience. For the key visual featuring the Standard Chair, I directed the photography with precise composition and lighting to symbolically capture the product's structural beauty.
