Package Design
Fina Fondan
Aristocratic Elegance meets Bohemian Soul. An expression of unconventional refinement, where aristocratic grace meets a free-spirited cultural essence.
Year
2024
Client
TOOTHTOOTH PATISSERIE
Direction
Package Design
Product Duration
4 Months
MISSION
A packaging design project for TOOTHTOOTH PATISSERIE’s new product. The challenge was to balance the charming, bite-sized scale with the premium essence of a financier. Focusing on the brand's younger 20s demographic, we meticulously refined every texture and proportion. Our goal was to create a "portable piece of art"—updating classic elegance with a modern sensibility to craft an irresistible presence.
CONCEPT
We drew inspiration from the intersection of aristocratic elegance and the free-spirited, bohemian lifestyle embraced by the younger generation. Grounded in trend research, our goal was to build a world that feels nostalgically rich yet vibrates with artistic energy—a true sense of spiritual abundance.
The face of the package features an illustration of a life-sized treat held by elegant, feminine fingers, while the sides depict the luscious, melting cream within. Upon opening, a scattered pattern reveals itself, a deliberate detail designed to deliver a moment of surprise and a heightened sense of premium exclusivity.
