Exhibition Design
eyeeat
An exhibition to feast with the eyes. Curation of global culinary aesthetics throughout history, pursuing a dense composition dedicated to visual indulgence.
Year
2022
Client
Kojin Kyoto
Direction
Exhibition Design
Product Duration
6 Month
CONCEPT
Food is a profound source of inspiration shared across all cultures and humanity. Throughout history, it has served as a creative medium for countless artists and brands—from Lucy Sparrow’s felt-crafted Ritz crackers and Shiro Kuramata’s "Spoon" lamp to Jean-Charles de Castelbajac’s tableware and vintage Michelin figurines. By meticulously curating these global culinary aesthetics, we moved beyond the mere presentation of information to construct a "visual banquet."
The aim was for the audience to "feast" on culture through sight, savoring the spiritual abundance within. By stripping away verbal explanations and redefining the essence of food through the raw power of visual language, we presented a new form of exhibition: one that resonates with both serene elegance and artistic energy.
LOGO & TYPOGRAPHY
The signature "Eyeeat" logo translates the core theme into a minimalist icon, integrating the motifs of the eye and mouth through a rigorous geometric construction based on circular forms.
For the typography, we selected a serif typeface that evokes a sense of historical context while maintaining a festive vibrancy. Its dynamic strokes provide a sophisticated contrast to the serene exhibition space. This visual identity was seamlessly extended across all touchpoints—from printed collateral to gallery caption plates—ensuring a disciplined and premium aesthetic throughout the environment.
