Book Design
Charlotte Perriand and Jean Prouvé
A company identity visualizing an expansive, space-like vision.
A logo design developed for Potomak’s branding project. As the company experienced rapid growth and diversified its products and services, a new visual identity became essential. The objective was to visually translate this expanding organizational structure into a vast, interconnected cosmic system, while maintaining the elegant simplicity of the holding company’s original logo.
Client
Potomak co.,ltd.
Category
Corporate Identity / Logo
Duration
4 Months
Year
2018
CONCEPT
Inspired by Jean Cocteau’s nightmare-devouring creature, the design envisions "Potomak" as a cosmic entity creating new planets from old ones—a metaphor for the company's expanding universe. A whale's graceful movement inspired the visuals, echoing an astronaut exploring this vast space.
Visit POTOMAK website
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